After a brief hiatus, the Treasure Island Music Festival is returning to the Bay Area this fall. The festival won’t be dropping stakes on the namesake island in the middle of the San Francisco Bay. Instead, Treasure Island Music Festival will take over Oakland’s Middle Harbor Shoreline Park giving festivalgoers a lovely view of the Bay Bridge which previously was the connector to the festival’s island namesake.
Update May 16, 2018: Performers have been announced. See below.
Middle Harbor Shoreline Park is an underutilized park and could potentially be a perfect location for festivals like TIMF. The park is conveniently located less than 2 miles from the West Oakland BART station. It can be accessed easily on foot or by bike, so there isn’t really any reason for anyone to drive. Festivals at the park often use shuttles staged at West Oakland to get people to and from. TIMF organizers, who successfully shuttled people to the island in previous years, will likely have a similar system.
If people do choose to drive please don’t drive) there’s a potential for bottlenecks at Maritime and 7th Street which could be exacerbated if the Port of Oakland is experiencing a heavy shipping day.
Treasure Island Music Festival has chosen to carve out the weekend of October 13 & 14 for the festival. The festival comes one week after Hardly Strictly. Music festivals have officially started acknowledging the reality of September and October being the Bay Area’s true summer months.
Although the festival is now in Oakland it seems appropriate to keep the “Treasure Island” name. Oakland was briefly the home of Treasure Island author Robert Louis Stevenson. The author lived in the Tubbs Hotel which was located at the intersection of East 12th Street and 4th Avenue. If the hotel had not been lost to a fire in 1893 it would only be a 4-mile carriage ride to the music festival.
Of course, there’s also the important marketing concept of branding.
Performers were announced on May 16 but we still don’t know which days they’ll be performing. This year you can catch summer festival obligatory acts like Courtney Barnett, Tame Impala, and A$AP Rocky. One of the big surprises on the lineup is Santigold. Other standout acts include U.S. Girls, Sharon Van Etten, Soccer Mommy, and Moses Sumney. Check out the full lineup below.
TIMF is being organized by Noise Pop with an assist from Another Planet Entertainment.
We’ve updated the Essential California Music Festival Guide to reflect this exciting news.